Posterous theme by Cory Watilo

Filed under: marketing

You “launched” your app - now what?

How we launched Chrometa, flopped, and then learned to build traction.

How do you launch a new software product?  It’s a question we get quite often from friends and acquaintances.  Which is kind of ironic, because our initial product launch was pretty lame, and lacked any fanfare whatsoever.

So what did we do then?  Here’s the story of our spirited efforts to get people to care about our product, an automatic time tracker app befittingly called Chrometa.

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